According to some of the latest research consumers spend 3.3 hours per day on their Smartphones. In view of that it is hardly startling that 85% of Smartphone owners stated that mobile is a central part of their daily life. Smartphones have fast become something consumers can’t leave home without, just like their wallet and keys.
Smartphones are used, by people for everything from social media sites, interacting with friends and researching information. In particular people search for products and services whilst out and about.
According to a Neilson,xAd, Telemtrics Mobile Path to Purchase Study 2013 over half (55%) of mobile researchers ultimately make a purchase. The study also stated that 77% of those purchases were made in person in a local business.