Super Charge You Business

Most people mistakenly think Google is a search engine, the fact is they a massively big advertising company. Search is just a loss leader they provide as a vehicle for their advertising platform.

When someone enters a search term Google (and the other search engines) serve up two types of results unpaid search result that Google thinks best match the search query and paid advertisements. These paid result appear at the top of the page (usually the top 3 with a different coloured background) and down the right hand side of the page.

These placement of these ads are triggered by the search term entered by the  person doing the  search in Google. The difference with this type of advertising is that a advertiser is only charged when a searcher clicks on a ad. Hence the term Pay Per Click.

Pay per click advetising can be a very profitable way to increase sales and leads (when done correctly). It is fast, in fact you can have a campaign set up and running and have your ads on the first page of Google within 30 minutes. Search engine optimisation on the other hand can take weeks or months to gain the same prominence.

Another advantage of internet advertising is it gives you fantastics tools to measure and monitor your return on investment. You can find out how many times your ad has been seen, how many users click on your ad and how many of those clicks turn into sales. With this type of information you’re able to optimise each stage of the process.

Pay per click advertising should be part of every business owners marketing arsenal. However  even managing a small internet advertising campaign can be complex and require some very specialised knowledge and experience. There are several traps the unwary advertiser can wander into.

Google has a number of rules and tricks that can have a direct impact how much you pay for your clicks. Stray from the rules and you could end up paying 2-3 times as much as your competitors and make your campaign unprofitable.

These rules include (among other things)
Quality score
Ad relevancy
Click through rate
Bid pricing

5 Steps to Profitable Pay Per Click Campaigns

Keyword Research – Most companies leave money on the table because they are only bidding on a limited set of keywords. Access to the right tools and strategies can make a huge difference to your campaigns.

Ad testing – By making your best performing ad your control and constantly be testing ads against you you can continually improve your campaign’s performance.  If you’re not split testing your ads you’re more than likely only getting a fraction of the visitors to your site that you should be.

Conversion Tracking – You need to have a system that will track visitors through to sale without this most business owners would be flying blind.

Tools – There are a number of tools on the market that automate a lot of the task associated with managing your campaign. The problem is they can be expensive and not male economic sense for one business owner managing just one campaign.
Sending visitors to the home page -  Sending all your visitors to a generic home page isn’t nearly as effective as sending them to a targeted page that tells them sepcifically how you can solve their problem. It’s even better if that page has a strong call to action.

Our Pay Per Click Management services are designed to  maximise your return on investment and optimise every stage of your campaign. Check out our strategy on how to dominate your market and boost your profits today.